Occasionally
an artist comes along whose innate understanding of
their sound and aesthetic marks them out as a true
original. Caro Emerald is one such artist. Building
on the tremendous reaction to her debut single 'Back
It Up', 2010 has been a year to remember for Caro
Emerald as her lyrical tales of romance and deception
over a blend of Samba, jazz, bossa nova, mambo and
crackling vinyl have seduced fans wherever she has
played.
The story of Caro Emerald and 'Back It Up' is one
of rare serendipity of singer and song meeting and
complementing each other perfectly. In 2007 the then-unknown
Dutch singer received a phonecall from producers David
Schreurs and Jan van Wieringen who had just written
a song for a Japanese pop act with Canadian songwriter
Vince Degiorgio. Their demo singer wasn’t available
to record the vocals so they asked Caro to step in
to record the demo for 'Back It Up'.
Caro liked the song so much that she added it to her
live repertoire and a year later she performed 'Back
It Up' on a local TV station in Amsterdam. It caught
on right away: viewers just wouldn't stop calling
and e-mailing about that lovely girl with her catchy
song. A low-budget video on YouTube had a similarly
overwhelming response with viewers wanting to know
where they could buy the song.
But with only one song David, Vince, Jan and Caro
started working on ideas for a full album. Inspired
by films and music from the 40's and 50's the result
is an exciting and hugely accessible collection of
12 original songs. The album features ballroom jazz,
cinematic tangos, groovin' jazz tracks and infectious
mambos that sound like they were recorded in 1951
in Hollywood's most famous recording studios. However
the smoking beats, catchy songs and inventive production
mark Caro out as a present-day phenomenon.
Such a distinctive style required its own label approach,
so Schreurs and van Wieringen set up Grandmono Records
to release 'Back It Up', Caro's debut single in The
Netherlands on July 6 2009. When follow-up single
'A Night Like This' was featured in an online Martini
campaign it went on to reach number 1 in the Dutch
single charts in January 2010. That same month Grandmono
Records released Caro's much anticipated debut album:
'Deleted Scenes From The Cutting Room Floor'. It entered
at 1 in the album charts and reached platinum status
within 6 weeks. Overall the album has spent 29 weeks
at number 1, breaking a Dutch record set by Michael
Jackson's 'Thriller'.
Almost immediately following the release of 'Back
It Up', Caro was the subject of attention from many
record labels outside of Holland. So far, Grandmono
Records has signed license deals in France and Switzerland
(Sony France), Scandinavia (Bonnier Amigo), Italy
(Time Records), Germany, Austria and Eastern Europe
(Universal Germany) and the UK and Ireland (Dramatico),
Spain, Portugal, Greece (Sony Music) and South Africa
(Just Music).
As Caro has taken her music out of the Netherlands,
audiences all over the continent have been falling
for her sepia-tinged melodic take on life. 'Deleted
Scenes From The Cutting Room Floor' and its various
singles have been topping airplay charts in Italy,
Germany, Norway and Greece, while in the UK Caro has
been embraced by radio - BBC Radio 2 made 'Riviera
Life' and 'Deleted Scenes....' Single and Album of
The Week respectively, while she was chosen to perform
an intimate concert for Smooth Radio competition winners.
The album was certified Gold in Poland within four
weeks of release, while 'Back It Up' hit number 1
on iTunes charts across Europe, from Italy to Macedonia.
With three nights at Amsterdam's famed Heineken Music
Hall lined up for the end of the year, 'Deleted Scenes...'
has now sold over 200,000 copies in the Netherlands,
certifying 4x platinum. With both critics and audiences
agreeing they had a star in their midst, Caro has
topped her year off by receiving prestigious Dutch
music accolade the Edison Award for Best Female, an
MTV EMA nomination for Best European Act and an EBBA
award.
'Deleted Scenes From The Cutting Room Floor' is the
sound of swapped glances across a crowded dancefloor.
It's the sound of a party that begins late and carries
on until the sun rises. It's an album full of songs
about dancing, flirting and declarations of independence.
Her smouldering vocals update the classic Americano
sound with a contemporary sheen and suggestive lyrics
over a melting pot of sounds and influences - yet
the sound is entirely, inimitably that of an exciting
new artist capturing hearts and minds across the continent.